Should Your Business Website Have a Blog?

Blogging used to be associated with fashion writers and young hobby creators, but blogging is more than that now! These days, most digital marketing agencies would say that it is essential to maintain an online blog, to stand out from the crowd and gain new customers. There are so many benefits a blog can have on your business, there is no doubt with the role blogging plays in the digital marketing world, you need to get on board.

Use blogging to compete on a national scale

There are so many businesses out there that are providing similar products and services to you. While there are no businesses that are identical to yours, it is still essential to emphasize what makes your company unique. Blogging will help to show off your skills, relevant information, experience and personality – which will help distinguish you from the others. If you want to be noticed by your audience, then you need a blog.

Blogging statistically shows it can help businesses

Blogging will help your business by increasing brand awareness and showing off your expertise, but you still need evidence in order for people to be convinced of your talents. Below I’ve listed the key ways in which blogging can help your business.

  • Blogging tells potential customers about your service or product
  • Blogging can promote the company more effectively than advertising
  • The businesses that are blogging are generating more leads than the businesses who aren’t
  • Your custom content is able to warm the customers up to the business

Blogging allows for a channel of communication between customer and owner

A business website can help potential and current customers by providing them with information they need. Business blogs can create opportunities for new interaction with your audience. This will help your business to build relationships with customers and keep up your communication with them. A business blog can present different types of content. It allows your business to get their message across in a more casual way (that is aimed at being more personal). Having a blog also allows you to have conversations with the readers in the comment area. You can exchange ideas and ask for their point of view, so your readers feel they are getting heard.

Your blog will give you insight into your audiences

The more info you can gather about the target audience the better you can please them and offer things that are appealing to them. Using blog analytics will help you get feedback on your blog from the comments from social media that link to your blogging articles. This would help you find out what content is more appealing to the target audience and what can be used to increase engagement.

Your blog can improve SEO

This is a huge reason why you need a blog and that is because it will help you to increase the search engine rankings. SEO is a process that consists of many different activities. Having a business blog won’t mean you will end up on the first page of Google straight away but it will enhance your search rankings over time. This is why we call it SEO marketing strategies; it’s not a quick fix. The reason for this is that search engines will reward you for bringing out new content, meeting the needs of those online and using relevant keywords. Blogging will allow you to do all of those things and more.

It isn’t hard to get set up with a business blog as long as you set time out of your business life to maintain it and communicate with those online.