Located in California’s Silicon Valley, Philm provides a solution that enables people to quickly and easily create a sophisticated and compelling digital video film that automatically combines their personal photos with professional video and music. The name Philm was created to communicate the process of combining photos and film. Philm’s initial release was sold as a vacation collectable for Switzerland and they are currently working on releases for other geographical sites as well as other applications for the product.
The company asked Lunar Design to come up with a consumer friendly logo and so it was designed with flexibility to fit huge posters to a tiny USB stick. The logo incorporated the action of using a USB stick by having the tip of the letter "L" sliding under the letter "M”; it also created better space and balance within itself.