The main challenge was to make the Micro Media Paper concept a main event so that is not overpowered by any other content. Many brainstorming sessions allowed us to finally tell a story that describes this new digital paper and its possible potential as a replacement of many communication tools.
Micro Media Paper is a futuristic product concept that challenges the audience and their imagination. The paper boat diagram introduces the thought of transforming paper into something magical.
The paper boat also works as a visual bridge between old and new technology and the exciting potential it brings. When juxtaposed with a real sailboat in a movie played on the Micro Media Paper, it communicates Lunar's award winning vision of delivering a new media experience to anyone.