Clicks Bar is a dietary supplement for kids with ADHD. The challenge was to create a design that appeals to kids between ages 8 – 14 and make parents feel confident about buying them.

The bright and fun design grabs attention and communicates that it is a healthy snack and not medicine. The chunky logotype is fun, bold, bright and energetic and gender-neutral. The big flavor icon identifies the flavor and helps kids easily recognize their favorites.

Primary colors keep the feel bright and bold for kids, but a small amount of desaturation gives a feel a touch of maturity.