JINIZM is a Chicago based graphic design consultancy founded by Jini Yoshimoto (a.k.a Esther Hong) in 2007.

Her passion for graphic design started early on after designing a love letter while attending elementary school in Seoul, Korea. Over the years she continued to explore design, and while living in San Francisco, she found herself exposed to a high level of creativity, diversity and originality. This exposure ended up having a very strong influence on her life and her design ability. She found that she had a burning desire to express and communicate through design using all of the influences she had been surrounded by throughout the years, which resulted in the birth of JINIZM.

She has been recognized by the American Design Awards, LogoLounge, PRINT Magazine, Web Design Index, Netdiver and HOW Magazine. Some of her work can be seen on HP computers, Naked and Angry wallpapers, Skip Hop bags, and SanDisk mp3 players.